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Replace SWOT with Action

Why SWOT sucks – and what to do about it!

For a long time, SWOT has been among the most popular strategic analysis tools that both managers and consultants use regularly. But if you ask me, a SWOT analysis all too often ends up being a waste of time and energy – and can do more harm than good. For a little insight into the problems of the SWOT method, and my suggestion for a better alternative, read on!

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